Welcome to my personal blog

In this virtual space, I share my thoughts, describe facts, and tell about my professional and personal experiences. When I have time, of course

A focused task board with three clear priorities, illustrating how to prioritize in a startup environment
Jim Collins put it bluntly: “If you have more than three priorities, you don’t have any.” […]
Marketing leader reviewing global vs local marketing strategy across multiple regions on a world map
If you’ve led marketing in a large corporation, you know this tension well. Centralize too much […]
The superpower of discipline: lesson learned from sports and business
Discipline is, without a doubt, one of the most challenging skills to develop and maintain. Yet, […]
Volleyball court with sand, illustrating Julio Velasco's accountability culture concept applied to business leadership
In late 2008, during a training session at WindTre, I watched a video by Julio Velasco, […]
Marketing dashboard showing key metrics like CAC, LTV and ROAS illustrating data-driven marketing in practice
Data-driven marketing is one of those phrases that sounds obvious until you realize how many teams […]
A cathedral under construction representing purpose-driven leadership and long-term organizational vision
Purpose-driven leadership is one of those concepts that sounds obvious until you look closely at how […]