In May and June 2007 I was testimonial of a viral co-marketing communication project named “Giastar” between Heineken and Libero.it aimed to advertise the 10th edition of the Heineken Jammin Festival concert. I ran approximately 270 km from Imola to Venice having daily interactions with people and posting texts, pictures and videos on a blog. I also managed daily relationships with media (Radio, TV, News). The project won the first prize of the Heineken Best Worldwide Practice Contest.
No responses yet