Welcome to my personal blog

In this virtual space, I share my thoughts, describe facts, and tell about my professional and personal experiences. When I have time, of course

Harvard Business Review, what a pity: a horrible online customer experience for such great contents
I still can’t believe how complex, frustrating and time consuming has been my digital purchase experience with […]
Visiting Zappos while it "delivers happiness"
I’m usually try before buying and that’s exactly what I did a couple of weeks ago […]
Doesn’t matter how sophisticated is the product or the service that you sell to make it […]